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Contemporary Strategic Marketing
Contemporary Strategic Marketing
Paperback
Published:
12 October, 2007
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Description
An extremely fluent and effective text designed to be a complete resource for single semester modules, this new edition has a unique combination of text, case studies. The emphasis is on practicality and the text encourages the student to engage with the debate itself and not just the theory.
Accompanying online resources for this title can be found at bloomsburyonlineresources.com/contemporary-strategic-marketing-2e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.
More Details
| Type | Book |
|---|---|
| ISBN13 | 9780230507203 |
| ISBN10 | 0230507204 |
| Number Of Pages | 470 |
| Item Weight | 1000 g |
| Publisher / Reseller | Bloomsbury Publishing PLC |
| Format | Paperback |
| Edition | 2nd edition |
Author's Bio
ROSS BRENNAN is Reader in Marketing at Middlesex University Business School, UK.
PAUL BAINES is Senior Lecturer in Marketing at Cranfield University, School of Management, UK.
PAUL GARNEAU is Senior Lecturer in Marketing at Middlesex University Business School, UK.
LYNN VOS is Senior Lecturer in Marketing at Middlesex University Business School, UK.