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Marketing an Introduction
Marketing an Introduction
paperback
Published:
6 August, 2015
paperback
Published:
6 August, 2015
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Description
The third European edition of this classic text has been updated with the latest ideas in marketing and with numerous new European marketing examples and case studies. The authors prompt students to discover the concepts of marketing and translate them into real commercial practice for themselves.
More Details
| Type | Book |
|---|---|
| ISBN13 | 9781292017518 |
| ISBN10 | 1292017511 |
| Number Of Pages | 648 |
| Item Weight | 1218 g |
| Product Dimensions | 194 x 26 x 264 mm |
| Publisher / Reseller | Pearson Education |
| Format | paperback |
| Edition | 3 |
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