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Marketing: An Introduction, Global Edition
Marketing: An Introduction, Global Edition
paperback
Published:
26 July, 2019
paperback
Published:
26 July, 2019
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Description
For undergraduate principles of marketing courses. Marketing: An Introduction shows students how customer value -- creating it and capturing it -- drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Through updated company cases, Marketing at Work highlights, and revised end-of-chapter exercises, students are able to apply marketing concepts to real-world company scenarios.
More Details
| Type | Book |
|---|---|
| ISBN13 | 9781292294865 |
| ISBN10 | 1292294868 |
| Number Of Pages | 680 |
| Item Weight | 1330 g |
| Product Dimensions | 220 x 275 x 20 mm |
| Publisher / Reseller | Pearson Education Limited |
| Format | paperback |
| Edition | 14th edition |
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