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Contemporary Strategic Marketing
Contemporary Strategic Marketing
paperback
Published:
13 September, 2002
paperback
Published:
13 September, 2002
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Description
This text is designed to be a complete resource for single semester modules. It has a combination of text, case studies and readings. A comprehensive lecturers' website includes extensive answers, slides of tables, figures and learning objectives. The text encourages the student to engage with the debate itself and not just the theory. Topics are tackled in creative ways and include the innovations and developments in the field.
More Details
| Type | Book |
|---|---|
| ISBN13 | 9780333981191 |
| ISBN10 | 0333981197 |
| Number Of Pages | 400 |
| Item Weight | 767 g |
| Publisher / Reseller | Palgrave Macmillan |
| Format | paperback |
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Author's Bio
ROSS BRENNAN is Principal Lecturer in Marketing at Middlesex University Business School. - PAUL BAINES is Senior Lecturer in Marketing at Middlesex University Business School. - PAUL GARNEAU is Senior Lecturer in Marketing at Middlesex University Business School.