Marketing and Retail Pharmacy

Marketing and Retail Pharmacy

Marketing and Retail Pharmacy

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paperback
Published: 1 July, 1996
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Description

Based on the authors' experiences of working with a wide variety of retail pharmacies, this book is designed to provide pharmacists with a clear understanding of the nature of marketing, and the ways it can contribute to the effective management of their business. It explains how marketing techniques can benefit retail pharmacy, and includes questions and checklists, examples and case histories.
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More Details

Type Book
ISBN13 9781857752021
ISBN10 1857752023
Number Of Pages 174
Item Weight 453 g
Publisher / Reseller Taylor & Francis Ltd
Format paperback
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Author's Bio

Colin Gilligan (Author) Robin Lowe (Author) Peter Cattee (Author)

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