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Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student) - Marketing Series: Student
Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student) - Marketing Series: Student
paperback | English
Published:
10 February, 1992
paperback | English
Published:
10 February, 1992
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Description
This text has been designed specifically to meet the requirements of the Institute of Marketing's Planning and Control Syllabus. It should also be useful to a variety of other students at Diploma (BTEC) and undergraduate level (eg, BA Business Studies) seeking a detailed treatment of the nature of marketing planning and control. The book's 18 chapters have been structured in such a way that the student is taken through the five major areas of strategic marketing planning and control: where are we now (strategic and marketing analysis)?; where do we want to go (strategic direction and strategy formulation)?; how might we get there (strategic choice)?; which way is best (strategic evaluation)?; and how can we ensure arrival (strategic implementation and control)? The book refers to recent research findings and to good practice.
More Details
| Type | Book |
|---|---|
| ISBN13 | 9780750603294 |
| ISBN10 | 0750603291 |
| Number Of Pages | 720 |
| Item Weight | 1576 g |
| Product Dimensions | 38 x 292 x 203 mm |
| Publisher / Reseller | Butterworth-Heinemann Ltd |
| Format | paperback |
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