Social Media Marketing :Theories and Applications

3.86 ( 7 Ratings by Goodreads)
Social Media Marketing

Social Media Marketing :Theories and Applications

(Author)
3.86 (7 Ratings by Goodreads)
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Published: 27 April, 2021
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Description

Helping you make the connections between the theory and practice of social media marketing, this third edition of the popular text has been updated to include technological advances in practice such as AI and virtual marketing, alongside a brand-new chapter on the rise of influencer culture and marketing. 

Examples and case studies throughout help you to contextualise the text through popular brands and platforms such as Instagram, Dunkin Donuts, Amazon and also political marketing for social movements such as Extinction Rebellion. 

This text is essential reading for all marketing students, researchers and practitioners today.
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More Details

Type Book
ISBN13 9781529720822
ISBN10 1529720826
Number Of Pages 312
Item Weight 560 g
Publisher / Reseller SAGE Publications Ltd
Format paperback
Edition 3rd Revised edition
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Author's Bio

Stephan Dahl is Adjunct Associate Professor at Charles Darwin University and James Cook University in Australia. Born in Germany, he worked in media, marketing and PR both for non-profit and commercial companies in the UK, Belgium, Germany and Spain before joining academia. His research interests include social marketing, ethics in marketing and online/social media marketing and he publishes widely in national and international journals, as well as being the author or co-author of several books on social marketing, marketing communications and ethics in marketing. He currently serves on the editorial board of the International Journal of Advertising Research and the Journal of Consumer Affairs. His research has recently been featured in the UK on Channel 4’s Dispatches programme, and BBC’s Newsnight and Look East. He is also the co-author of Marketing Ethics & Society (SAGE, 2015) and co-editor of the Handbook of Marketing Ethics (SAGE, 2021). 

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