Social Media Marketing :Theories and Applications
Social Media Marketing :Theories and Applications
hardback
Published:
29 April, 2021
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Description
Examples and case studies throughout help you to contextualise the text through popular brands and platforms such as Instagram, Dunkin Donuts, Amazon and also political marketing for social movements such as Extinction Rebellion.
This text is essential reading for all marketing students, researchers and practitioners today.
More Details
| Type | Book |
|---|---|
| ISBN13 | 9781529720815 |
| ISBN10 | 1529720818 |
| Number Of Pages | 312 |
| Item Weight | 730 g |
| Publisher / Reseller | SAGE Publications Ltd |
| Format | hardback |
| Edition | 3rd Revised edition |
Author's Bio
Stephan Dahl is Adjunct Associate Professor at Charles Darwin University and James Cook University in Australia. Born in Germany, he worked in media, marketing and PR both for non-profit and commercial companies in the UK, Belgium, Germany and Spain before joining academia. His research interests include social marketing, ethics in marketing and online/social media marketing and he publishes widely in national and international journals, as well as being the author or co-author of several books on social marketing, marketing communications and ethics in marketing. He currently serves on the editorial board of the International Journal of Advertising Research and the Journal of Consumer Affairs. His research has recently been featured in the UK on Channel 4’s Dispatches programme, and BBC’s Newsnight and Look East. He is also the co-author of Marketing Ethics & Society (SAGE, 2015) and co-editor of the Handbook of Marketing Ethics (SAGE, 2021).