The 4-Day Win is a diet book with a difference. Martha Beck has spent years studying social behaviour and she believes that the key to losing weight is learning to adjust our behaviour patterns and the way we think about food. Research shows that if you change the way you act and behave over a four day period it will be much easier not to slip back into bad habits. Accordingly, The 4-Day Win is a series of short four-day programmes to help you gradually change the way you behave toward food and weight loss. Martha Beck explains that if you go through these preparatory stages prior to actually beginning your diet then when you start to diet you'll find it much easier to adjust to eating less. Chapters include:· How to Stop Eating When You Can't Stop Eating· The Most Important Weight Loss Skill in the History of the Universe· Researching Your Life. The 4-Day Win is fun to read and full of new ideas that are effortless to try and which will help you modify your attitude to food which will lead to permanent change. Written in Martha Beck's inimitable style, it gives dieters hope that they will be able to succeed in losing and keeping those extra pounds off forever.

the effect is life-changing * RED *
A delightful, funny and profound book on changing our emotional eating patterns. It promises to change the way you think about food forever. * HEALTH & FITNESS *

Dr Beck studied at Harvard, taught career development at the American Graduate School of International Management and acted as research assistant to Dr John Kotter. She lectures, provides counselling and as a creator of Life Designs, Inc, has helped hundreds of clients.