When you buy a used copy YOU SAVE
0.96Kg of CO2
120 litre(s) of Water
0.0072 Tree(s)
1 book donated to global literacy projects
Project Marketing :Beyond Competitive Bidding
Project Marketing :Beyond Competitive Bidding
paperback
Published:
22 March, 2002
paperback
Published:
22 March, 2002
Standard worldwide delivery by
Tue, July 14 - Fri, July 17
Order within
0
Condition:
USED
$19.58
RRP
$72.06
You save $52.48 (73%)
Available
1
in stock
FREE Returns within 30 days
Popular Books by Pervez Ghauri
View All Books by Pervez Ghauri
Description
Project Marketing: Beyond Competitive Bidding is the first English language book that focuses specifically on this important, emerging subject. Project marketing relates to the various marketing activities that take place prior to winning a contract. It deals with marketing of large and complex projects such as the construction of buildings and power stations.
More Details
| Type | Book |
|---|---|
| ISBN13 | 9780471486640 |
| ISBN10 | 0471486647 |
| Number Of Pages | 240 |
| Item Weight | 425 g |
| Product Dimensions | 171 x 246 x 14 mm |
| Publisher / Reseller | John Wiley & Sons Inc |
| Format | paperback |
See More +
Author's Bio
BERNARD COVA is Professor of Marketing and Director of the Project Marketing Research Institute at ESCP-EAP, Paris.
PERVEZ GHAURI is Professor of International Business at the Manchester School of Management, UMIST.
ROBERT SALLE is Professor of Marketing and Research Director at EM Lyon.