Project Marketing :Beyond Competitive Bidding

Project Marketing

Project Marketing :Beyond Competitive Bidding

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paperback
Published: 22 March, 2002
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Description

Project Marketing: Beyond Competitive Bidding is the first English language book that focuses specifically on this important, emerging subject.  Project marketing relates to the various marketing activities that take place prior to winning a contract.  It deals with marketing of large and complex projects such as the construction of buildings and power stations.
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More Details

Type Book
ISBN13 9780471486640
ISBN10 0471486647
Number Of Pages 240
Item Weight 425 g
Product Dimensions 171 x 246 x 14 mm
Publisher / Reseller John Wiley & Sons Inc
Format paperback
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Author's Bio

BERNARD COVA is Professor of Marketing and Director of the Project Marketing Research Institute at ESCP-EAP, Paris.

PERVEZ GHAURI is Professor of International Business at the Manchester School of Management, UMIST.

ROBERT SALLE is Professor of Marketing and Research Director at EM Lyon.

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