Positioning: The Battle for Your Mind, 20th Anniversary Edition
Positioning: The Battle for Your Mind, 20th Anniversary Edition
hardback
Published:
16 December, 2000
hardback
Published:
16 December, 2000
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Description
The first book to deal with the problems of communicating to a skeptical public, Positioning describes the revolutionary approach to creating a “position” in a prospective customer’s mind that reflects a company’s own strengths and weaknesses as well as those of its competitors. Fully updated and revised.
More Details
| Type | Book |
|---|---|
| ISBN13 | 9780071359160 |
| ISBN10 | 0071359168 |
| Number Of Pages | 272 |
| Item Weight | 526 g |
| Product Dimensions | 196 x 211 x 25 mm |
| Publisher / Reseller | McGraw-Hill Education - Europe |
| Format | hardback |
| Edition | 3rd edition |
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Author's Bio
Al Ries (Roswell, GA) is Chairman of Ries & Ries, Focusing Consultants. Jack Trout (Greenwich, CT) is Chairman of Trout & Partners. Authors of numerous best-sellers, Al Ries and Jack Trout are undoubtedly the world's best-known marketing strategists. Their books have been translated into 19 languages worldwide.