Marketing Warfare
Marketing Warfare
paperback
Published:
16 December, 1997
paperback
Published:
16 December, 1997
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Description
You've got your hands on one of the greatest marketing manuals ever written--the classic that defines the strategies, plans, and campaigns of today's marketing battlefield. Marketing is war. To triumph over the competition, it's not enough to target customers. Marketers must take aim at their competitors - and be prepared to defend their own turf from would-be attackers at all times. This indispensable guide gives smart fighters the best tactics - defensive, offensive, flanking, and guerrilla. It's the book that wrote the new rules! Praise For "Marketing Warfare": "By far the most valuable and exiting business book to come along in years." - "Glamour". "Had Coca-Cola only listened to Trout and Ries, it would have known that to tamper with the Real Thing would be to court disaster." - "New York". "Chock-a-block with examples of successful and failed marketing campaigns...Makes for a very interesing and relevant read." - "USA Today".
More Details
| Type | Book |
|---|---|
| ISBN13 | 9780070527263 |
| ISBN10 | 0070527261 |
| Number Of Pages | 224 |
| Item Weight | 260 g |
| Product Dimensions | 137 x 201 x 18 mm |
| Publisher / Reseller | McGraw-Hill Education - Europe |
| Format | paperback |
| Edition | New edition |
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Author's Bio
Al Ries (Roswell, GA) is Chairman of Ries & Ries, Focusing Consultants. Jack Trout (Greenwich, CT) is Chairman of Trout & Partners. Authors of numerous best-sellers, Al Ries and Jack Trout are undoubtedly the world's best-known marketing strategists. Their books have been translated into 19 languages worldwide.