When you buy a used copy YOU SAVE
0.64Kg of CO2
80 litre(s) of Water
0.0048 Tree(s)
1 book donated to global literacy projects
22 Immutable Laws of Marketing
22 Immutable Laws of Marketing
paperback
Published:
24 October, 1994
paperback
Published:
24 October, 1994
Standard worldwide delivery by
Wed, June 17 - Mon, June 22
Order within
0
Condition:
USED
$5.36
RRP
$9.32
You save $3.96 (42%)
Available
4
in stock
FREE Returns within 30 days
Popular Books by Al Ries
View All Books by Al Ries
Description
Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. Presented with irreverant but honest insights, their advice often flies in the face of conventional but not always successful wisdom. They explore marketing campaigns that have succeeded and those that have failed, why good ideas never lived up to expectations, and offer their own ideas on what would have worked better.
More Details
| Type | Book |
|---|---|
| ISBN13 | 9780006383451 |
| ISBN10 | 0006383459 |
| Number Of Pages | 160 |
| Item Weight | 117 g |
| Product Dimensions | 130 x 12 x 192 mm |
| Publisher / Reseller | HarperCollins |
| Format | paperback |
See More +