Services Marketing: People, Technology, Strategy (Eighth Edition)

3.80 ( 10 Ratings by Goodreads)
Services Marketing: People, Technology, Strategy (Eighth Edition)

Services Marketing: People, Technology, Strategy (Eighth Edition)

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3.80 (10 Ratings by Goodreads)
paperback
Published: 11 April, 2016
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Description

Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.
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More Details

Type Book
ISBN13 9781944659011
ISBN10 1944659013
Number Of Pages 800
Item Weight 1000 g
Publisher / Reseller World Scientific Publishing Co Inc (USA)
Format paperback
Edition 8th Revised edition
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