Services Marketing: People, Technology, Strategy (Ninth Edition)

Services Marketing: People, Technology, Strategy (Ninth Edition)

Services Marketing: People, Technology, Strategy (Ninth Edition)

(Author) (Author)
paperback
Published: 28 October, 2021
Standard worldwide delivery by Fri, June 19 - Wed, June 24
Order within 0
Condition: NEW
$70.68
RRP $73.48
You save $2.81 (4%)
Price includes shipping
Available 3 in stock
- +
Add to basket Wishlist This
FREE Returns within 30 days
More Details

Popular Books by Jochen Wirtz

View All Books by Jochen Wirtz
Intelligent Automation: Welcome To The World Of Hyperautomation: Learn How To Harness Artificial Intelligence To Boost Business & Make Our World More Human
Intelligent Automation: Welcome To The World Of Hyperautomation: Learn How To Harness Artificial Intelligence To Boost Business & Make Our World More Human
Jochen Wirtz
$38.21
New
Add to basket
Essentials of Services Marketing
Essentials of Services Marketing
Jochen Wirtz
$14.71 $100.19
Used
Add to basket
Designing Complaint Handling And Service Recovery Strategies
Designing Complaint Handling And Service Recovery Strategies
Jochen Wirtz
$19.92
New
Add to basket
Essentials of Services Marketing
Essentials of Services Marketing
Jochen Wirtz
$80.43 $97.52
New
Add to basket
Services Marketing: People, Technology, Strategy (Eighth Edition)
Services Marketing: People, Technology, Strategy (Eighth Edition)
Jochen Wirtz
$10.68 $33.40
Used
Add to basket
Intelligent Automation
Intelligent Automation
Jochen Wirtz
$79.20 $93.53
New
Add to basket
Positioning Services In Competitive Markets
Positioning Services In Competitive Markets
Jochen Wirtz
$21.71
New
Add to basket
Intelligent Automation: Welcome To The World Of Hyperautomation: Learn How To Harness Artificial Intelligence To Boost Business & Make Our World More Human
Intelligent Automation: Welcome To The World Of Hyperautomation: Learn How To Harness Artificial Intelligence To Boost Business & Make Our World More Human
Jochen Wirtz
$64.76
New
Add to basket
Managing Customer Relationships And Building Loyalty
Managing Customer Relationships And Building Loyalty
Jochen Wirtz
$21.89
New
Add to basket
Winning In Service Markets: Success Through People, Technology And Strategy
Winning In Service Markets: Success Through People, Technology And Strategy
Jochen Wirtz
$9.47 $54.78
Used
Add to basket

Description

Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media, and case examples.This book takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. It features cases and examples from all over the world and is suitable for students who want to gain a wider managerial view.
See more

More Details

Type Book
ISBN13 9781944659820
ISBN10 194465982X
Number Of Pages 684
Item Weight 1000 g
Publisher / Reseller World Scientific Publishing Co Inc (USA)
Format paperback
See More +