Features fifty of the best small shops and independent markets around the capital, curated by vintage buyer and founder of Mason & Painter, Michelle Mason.

Discover artisanal confectionery and baking, one-of-a-kind ceramics and homewares, surprising and original gifts, vintage fashion, hand-designed jewellery, bookshops, stationers, haberdashers, florists, cheesemongers, delis and more - each shopping experience is unique.

Arranged by area - north, south, central, east and west London - each section includes established brands as well as several new shops, opening their doors for business.

The ultimate insider's guide to shopping small in the capital.

Explore the wares of the following boutiques inside:
Papersmiths,
Violet Cakes,
Loop,
John Sandoe Books,
Postcard Tees, 
LAMP LDN, 
Mr Jones Watches,
and more ...

Independent Shops London by Michelle Mason is a captivating guide that reveals the diverse and vibrant retail landscape of London. Helpfully arranged by area - north, east, south, west, and central - each section offers a curated selection of shop types, from specialist fashion boutiques to charming family-run delis. Michelle's impeccable eye for design and style makes you feel as if you have a personal shopper by your side. Her passion for London's independent retail scene is evident as she introduces unique shops and quaint spots tucked away on side streets that might otherwise be overlooked. Michelle’s insights encourage you to see familiar parts of London with fresh eyes. This guide is more than just a shopping book; it's an invitation to explore and appreciate the creative and entrepreneurial shopkeepers that we have in London. -- Louise Gorrod * Simple Things *
As a shopkeeper and photographer, Michelle possesses a unique talent for creating and capturing visual stories. She has skillfully used this expertise to curate a captivating collection of independent London shops that both locals and visitors will find delightful to explore. -- Paula Flynn * The Shopkeepers (@the_shopkeepers) *

Michelle Mason is a designer, shopkeeper and stylist and has worked for a number of clients including Sir John Soane's Museum shop, the British Library, the National Gallery and the Southbank Centre. She is also co-founder of east London vintage shop Mason & Painter in Columbia Road, home to the weekly Sunday Flower Market. Her first book was Flower Market (Pimpernel, 2019).