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Business is Beautiful :The Hard Art of Standing Apart
Business is Beautiful :The Hard Art of Standing Apart
hardback
Published:
19 March, 2013
hardback
Published:
19 March, 2013
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Description
Accepted wisdom tells us either that business should come before pleasure, or that the two should never be mixed. Business, it seems, was never intended to be pleasurable. During an economic crisis, in particular, business is easy to portray as a cold, unforgiving environment. But business isn't like this. Business is people. People who come together to achieve more than is possible individually. Achievement is easily measured through profit, but value is a much bigger concept. A bank in India has been awarded a Nobel Peace Prize. A man in Denmark has turned his love and compassion for his deaf wife into a business that helps millions, as well as makes millions. Business provides countless examples of companies that have achieved greatness; companies for whom profit is necessary but not sufficient condition for success. These stories and the business lessons (often unmeasurable) they provide are brilliantly captured in this highly original book.
More Details
| Type | Book |
|---|---|
| ISBN13 | 9781907794315 |
| ISBN10 | 190779431X |
| Number Of Pages | 224 |
| Item Weight | 1000 g |
| Publisher / Reseller | LID Publishing |
| Format | hardback |
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Media Reviews
"Dont' hate a business because it's beautiful. Strive to be more like it using the guidance you'll find in Business is Beautiful. This lovely book is filled with stories of companies that have been inspired by beauty of all kinds - aesthetic, scientific, ethical and more. This is a new look at the search for excellence that I think will resonate with many business leaders" - Daniel Pink, author of A Whole New Mind, Drive, and To Sell is Human.
Author's Bio
Jean-Baptiste Danet is the CEO, Nick Liddell is director of strategy, Lynne Dobney is group director of reputation and knowledge, Dorothy Mackenzie is UK chairman and Tony Allen is group director of corporate branding at Dragon Rouge, one of the world's leading design and innovation agencies.