"The authors have pioneered new ground. This excellent, readable and practical book charts the path for effective writing by using the high-level distinctions of excellence from the field of NLP and will especially make a difference in the field of business writing." Michael Hall Ph.D.

Dixie Elise Hickman has a PhD in English. She was introduced to NLP in 1980 and quickly found applications to every area of her life. In addition to writing, those applications have ranged from teaching, training and administration (as director of a university writing program) to counselling, performing arts, healing (Reiki Master) and parenting. Sid Jacobson has been working in NLP since 1978, and was one of the early trainers certified by the Society of NLP. Though beginning as a psychotherapist, he has worked broadly in NLP as a researcher, trainer and consultant to professionals, hospitals, schools, clinics, businesses and public and private organisations. He holds a PhD in Clinical Psychology and is an expert on the application of NLP to education and training. He founded and directs the South Central Institute of NLP in New Orleans.