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How They Started: Global Brands Edition: How 21 Good Ideas Became Great Global Businesses
How They Started: Global Brands Edition: How 21 Good Ideas Became Great Global Businesses
paperback
Published:
30 October, 2008
paperback
Published:
30 October, 2008
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Description
Lots of us have ideas we think would make great businesses. Most of us never do anything with those ideas. But for those that do, a world of opportunity awaits them. This book is about 21 people who acted on their idea, made the first steps to start their business and subsequently went on to turn it into a global brand. From Adidas and Apple to Sony and Swatch, we reveal how some of the world's biggest international businesses got of the ground, and those very first steps taken by their founders. How soon after they started did they venture overseas? Following on from the hugely successful How They Started, this next volume How They Started: Global Brands Edition takes the question one step further and asks 'How do you turn an idea in to a global business?'
More Details
| Type | Book |
|---|---|
| ISBN13 | 9781854584472 |
| ISBN10 | 1854584472 |
| Number Of Pages | 224 |
| Item Weight | 421 g |
| Product Dimensions | 157 x 13 x 235 mm |
| Publisher / Reseller | Crimson Publishing |
| Format | paperback |
| Edition | Global brands ed |
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Author's Bio
David Lester started his first business aged 22 and sold it for millions before he was 30. He has since started several other successful businesses and invested in many more popular websites for starting a business.