Lots of us have ideas we think would make great businesses. Most of us never do anything with those ideas. But for those that do, a world of opportunity awaits them. This book is about 30 people like you. They all had an idea, and went on to start a business. From Innocent to Cobra to Dreams to Dyson, we reveal how some of the biggest household names businesses got of the ground, and those very first steps taken by their founders. Answering questions such as: * What happened first? * How did they choose the name? * How much did it cost to set up? * Where did they find suppliers? * How did they get their first customers? * What problems did they run into?

'I certainly wish we'd had this book when we were starting innocent' --Richard Reed, joint founder, innocent Drinks

'Although in business there is no substitute for making the leap and getting started, there is much to be learned from entrepreneurs who have been there and done it. Live the highs and lows for yourself, but read this book first!' --Lord Bilimoria, founder & Chief Executive of Cobra

David Lester started his first business aged 22 and sold it for millions before he was 30. He has since started several other successful businesses and invested in many more popular websites for starting a business.