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Business Research Methods : A Practical Approach
Business Research Methods : A Practical Approach
paperback
Published:
24 November, 2009
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Description
Cameron and Price believe that this is because students struggle to relate the content in research methods textbooks to their own situations. Texts are written from an academic perspective which can be difficult to relate to a practical research project.
Business Research Methods takes a real-world, practical approach, making the research process more relevant, meaningful and effective for students.
More Details
| Type | Book |
|---|---|
| ISBN13 | 9781843982289 |
| ISBN10 | 1843982285 |
| Number Of Pages | 656 |
| Item Weight | 1 g |
| Product Dimensions | 196 x 265 x 36 mm |
| Publisher / Reseller | Chartered Institute of Personnel & Development |
| Format | paperback |
Media Reviews
"A must-read for any student, this book encourages you at every stage to apply what you have read to your own project, saving time and effort and helping you to avoid some of the common pitfalls." * Saurabh Pandey, final-year student on the MBA at the Open University, UK *
"Ideal for final-year undergraduate students who have to prepare a research proposal for their dissertation or project. It is packed with case studies and delivers complex principles in a user-friendly way." * Yvonne Moogan, Principal Lecturer at Liverpool Business School, UK *
"Business Research Methods achieves a good balance between theory and practice. This thought provoking and engaging text will appeal to a wide audience and is particularly suited to mature students carrying out business research in their employing organisations." * Julia Kiely, Reader in Organisational Behaviour, Bournemouth University Business School, UK *
"Buying this book will ensure you have a second research mentor stationed permanently on your bookshelf. It has plenty of 'real-world savvy', offering hands-on ways of tackling the daunting task of an independent research project." * Gavin Jack, Professor of Management, Graduate School of Management, La Trobe University, Australia *
"This excellent guide provides tools for anyone wanting to deepen their understanding of the complexities of managing for real. As a practising manager and part-time lecturer in management, I will be giving this book pride of place on my desk at home and at work." * Paul Mylrea, Director of Communications at the Department for International Development *
GoodReads Reviews
Author's Bio
Sheila Cameron is a senior lecturer at the Open University Business School (OUBS), UK. Deborah Price is a lecturer in Management at the Open University Business School (OUBS), UK.