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Digital Marketing for Businesses in easy steps - In Easy Steps

3.83 ( 6 Ratings by Goodreads)
Digital Marketing for Businesses in easy steps

Digital Marketing for Businesses in easy steps - In Easy Steps

(Author)
3.83 (6 Ratings by Goodreads)
paperback
Published: 29 May, 2020
Standard worldwide delivery by Thu, July 23 - Tue, July 28
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Description

Nowadays, just having a website or an app is not enough. Potential customers aren’t going to stumble across you by accident – you need to employ digital marketing tools and techniques to help them find you and keep you front of mind, and have them coming back again and again.

Marketing your products and services online doesn’t have to cost the earth. Lots of digital marketing activities can be done for free, or very little, and are very effective. You may also save costs for advertising in magazines, and creating, printing, and distributing brochures. Furthermore, there are no geographical boundaries on the internet – you can target customers around the globe.

Digital marketing for businesses in easy steps guides you through the essential steps you need to take to set your digital strategy and get it right first time. It covers all the key digital marketing channels you should consider deploying to generate a larger, stronger, and a more loyal customer base. It covers:

  • The fundamentals of digital marketing.
  • Getting more from your website and getting your “digital house in order”.
  • The social network sites where your customers are most likely to be active: Facebook, Twitter, Instagram, Pinterest, and LinkedIn.
  • The art of blogging to get customer loyalty.
  • How to create and launch a powerful Content Marketing Strategy.
  • How to use Search Engine Marketing to ensure customers find you and buy from you.
  • How to measure and optimize the effectiveness of your digital marketing.

    • Whether you are new to digital marketing or want to rethink your strategies, this book is for you. Digital marketing is now essential for businesses – don’t miss the trick!

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    More Details

    Type Book
    ISBN13 9781840788631
    ISBN10 1840788631
    Number Of Pages 288
    Item Weight 1000 g
    Product Dimensions 186 x 227 x 15 mm
    Publisher / Reseller In Easy Steps Limited
    Format paperback
    Edition 2nd edition
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    Author's Bio

    Jon Smith is the author of eleven books, four of which are related to internet marketing. Get into bed with Google, Adwords that work, Web sites that work and Dominate your market with Twitter have sold into a number of countries and have been translated into Danish, Russian and Thai among others. Part of the launch team of Amazon Europe, Jon went on to serve as Managing Director of Nth Degree Ltd, Inpress Ltd, Logo Warehouse Ltd and Espressio Ltd. Jon received his B.A. (Hons.) in American Studies from the University of Reading and the University of Texas at Austin. He is currently studying (part-time) for a Masters in Screenwriting at Bournemouth University.

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