Collaborate to get better agreements for everyone.

Negotiation doesn't have to be a fight to get what you want at the expense of the other side. In fact, you'll create better deals and better relationships through collaboration.

Gavin Presman's ethical and mutually-beneficial approach shows you how to prepare for and engage in every negotiation - whether you're drawing up a contract with a client, buying a house or settling family disagreements.

With step-by-step guidance, checklists and amusing and relatable examples, this guide will improve the negotiating skills of any reader, enhancing personal and professional relationships in the process.

'I particularly like the practical advice and step-by-step guides to applying this strategy in all areas of your life where you need to seek agreement. If there is one book about negotiation I can thoroughly recommend you have on your shelf, it's this one.' * Kathleen Saxton, Founder and CEO, The Lighthouse Company *
'Gavin's is a special gift. If this is your first exposure to his talent, you are in for a treat.' * Marc Nohr, CEO, Fold7, former FT Columnist and Founder of Kitcatt Nohr *
'A brilliantly stimulating reminder of how a handful of simple techniques can transform what we achieve when properly prepared. Gavin has created the go-to book for everyone.' * Bruce Daisley, VP Europe, Twitter *
'An honest, practical and enjoyable guide to the art of negotiation. I would recommend A Practical Guide to Negotiation to any salesperson, buyer or manager in any field.' * Mike Morton, Leadership and Influence Trainer *
'Gavin's book is transformational because it provides the solid steps needed for effective negotiation in a simple format that allows people to use it.' * Steven Fine, Master Practitioner, Lumina Learning *
'I recommend that everyone in my team reads this book; if you want your teams to be more successful, I suggest you recommend that they read it too.' * Naren Patel, CEO, Primesight *

Gavin Presman delivers negotiation, sales and influence training with his company, Inspire, and at the How To Academy in London. He is a master practitioner of NLP, the European lead trainer for Microsoft's Catalyst programme, and the chair of governors at Eden Primary - a free school he helped found.