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New Perspectives in Luxury Branding - Emerald Gems
New Perspectives in Luxury Branding - Emerald Gems
paperback
Published:
29 October, 2015
paperback
Published:
29 October, 2015
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Description
New Perspectives in luxury branding is a collection of key articles in this area of high and increasing importance to marketers worldwide. This collection offers insights across a range of sectors. Some of the things the book will explain:- The influence of social media on the building of luxury brands- The effect of the consumption of counterfeit luxury goods on identity- The value of brand extension as a strategy in regards to luxury fashion brands
More Details
| Type | Book |
|---|---|
| ISBN13 | 9781785608636 |
| ISBN10 | 1785608630 |
| Number Of Pages | 224 |
| Item Weight | 666 g |
| Product Dimensions | 165 x 240 x 12 mm |
| Publisher / Reseller | Emerald Publishing Limited |
| Format | paperback |
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