Looking to strengthen your brand strategy and boost your digital presence with proven frameworks? Digital Branding is a practical, detailed guide designed for mid-career marketers and brand strategists eager to develop credible, impactful brands. Author Daniel Rowles, a respected CIM fellow and industry influencer, provides step-by-step strategies to build and optimize your brand identity across key digital channels. You'll learn how to: - Develop a clear brand planning framework to guide your strategy - Apply principles of identity development tailored to today's digital landscape - Implement effective channel selection based on data and market insights - Optimize your use of Google Analytics, SEO and social media algorithms - Explore the impact of Generative AI on modern branding techniques With real-world examples including PWC, BBC and Specsavers, this fully updated fourth edition equips you with actionable tools to elevate your brand and advance your career in an ever-changing digital world. Themes include: Brand strategy, digital branding, identity development, Google Analytics, SEO, generative AI, marketing frameworks, career growth

"Worth of a spot on your desk if you're passionate about delivering results through digital channels. A practical yet strategically minded guide - I highly recommend." * Tim Ruthven, Director of Marketing and Communications, Imperial College Business School *
"The definitive hands-on guide to digital tactics and strategy." * Ciaran Rogers, Host, Digital Marketing Podcast *

Daniel Rowles, based in Jersey, has more than 20 years of digital marketing experience on both client and agency sides. A CIM Fellow and course director, he is the lead judge for the CIM Marketing Excellence awards. Rowles also lectures at Imperial College London and co-hosts the Digital Marketing Podcast, a global top-ten business podcast on iTunes. His digital marketing company TargetInternet.com supports clients such as the BBC, Vodafone, Sony, Oracle and Tesco.