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Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising

4.04 ( 284 Ratings by Goodreads)
Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising

Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising

(Author)
4.04 (284 Ratings by Goodreads)
paperback
Published: 3 November, 2013
Standard worldwide delivery by Mon, July 13 - Thu, July 16
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Description

Mobile Marketing provides an in-depth hardware and software review of mobile technology - including mobile platforms, app development, social media and location-based services - and information on how to exploit the software to boost marketing, communications and advertising strategies. It explains the dynamics between the key players and how these forces are shaping future developments in terms of service provision, media integration and content strategy. Supported by in-depth case studies such as Sony, L'Oreal and Ernst & Young which illustrate the potential pitfalls and rewards of mobile marketing initiatives, Mobile Marketing shows how our new mobile lifestyle can be a rewarding environment for those businesses willing to embrace new technology and, with imagination and creativity, develop mobile marketing strategies that can win customers, boost brand awareness, raise profile and increase profits.
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More Details

Type Book
ISBN13 9780749469382
ISBN10 0749469382
Number Of Pages 280
Item Weight 412 g
Product Dimensions 152 x 229 x 232 mm
Publisher / Reseller Kogan Page
Format paperback
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Media Reviews

Rowles has definitely nailed the steps that it takes for a business to get with the modern century and learn everything about the mobile side of doing business with today's customer. Mobile Marketing...is one of those books that every business owner should read. --Samantha Rivera Readers' Favorite
Mobile Marketing gets to the heart of effective marketing consideration of mobile device usage among consumers. ..A packed guide that businesses large and small will appreciate and can use. Insights are explained so that any professional, from the director in the corporate corner office to the owner of a bed and breakfast, can learn what a customer can experience from a campaign. --Pierre DeBois Small Biz Trends

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Author's Bio

Daniel Rowles has worked in digital marketing for almost 15 years on both the client and agency sides. He is a Course Director for the Chartered Institute of Marketing, trains on behalf of Econsultancy and Utalk Marketing and has been a judge for the CIM Marketing Excellence Awards since 2010. He is also the co-host of the popular Digital Marketing Podcast. His company TargetInternet.com has helped clients of all types to use digital marketing more effectively, including the BBC, Vodafone, Mastercard, Aviva and Warner Brothers.

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