It's hard to know what specific opportunities, technologies or challenges the future will bring. If you want to overcome the uncertainties of tomorrow, it's essential that you build a future culture. The potential for success is limitless for businesses which develop a culture designed for innovating and adapting to the future. Drawing upon decades of experience as futurists and consultants, Scott Smith and Susan Cox-Smith offer proven strategies that will allow you to fundamentally rewire your culture so that it becomes more fluent, agile and prepared to deal with whatever tomorrow will bring. From futureproofing your brand and manifesto to adapting the experience of your workforce, Future Cultures offers practical tools and techniques that will bring your focus out of the past and into the future. Through first-hand interviews and case studies from multinational companies such as IBM and the UN, this book will show how you can join the world's most innovative businesses by prioritizing tomorrow today.

"The only text I've read which digs deep and offers practical, actionable tactics for success." -- Nick Foster RDI, Former Head of Design, Google X
"Packed with practical wisdom and insights from industry experts, and written by two of the best guides in the field, this will be my indispensable handbook for the path ahead." -- - JD D’Cruz, CEO, RSPO and Former Head of Strategy and Innovation, UN Development Programme
"Smith and Cox-Smith are expert futurists and humanists who set out practical principles and methods in this book to help teams and communities build a holistic culture of foresight to shape shared prosperous futures." -- Lina Srivastava, Founder, Center for Transformational Change
"An excellent guide for thinking about how to successfully run a creative business - to solve problems in ways that jolt people and impact them in their day-to-day lives in surprising ways." -- Dean Wei, Chief Creative Officer, Crispin Porter Bogusky London
"Brings clarity and depth to the ever more urgent topic of building futures capabilities across society." -- Lucy Kimbell, Professor of Contemporary Design Practices, Central Saint Martins, University of the Arts London
"Susan and Scott offer important insights from their years of experience developing corporate culture that neither seeks nor ignores uncertainty. They are the perfect guides to embedding long-term thinking in organizational strategy." -- Jessica Bland, Deputy Director, Centre for the Study of Existential Risk, University of Cambridge
"An indispensable guide for anyone who wants to bring the practice of futuring beyond a circle of the initiated few and turn it into a relevant strategic asset in their organization." -- Lars Stalling, Head of Innovation Strategy at Discovery, Telefónica
"An essential and inspiring read for those establishing future cultures within their teams and organizations." -- Timo Mashiyi-Veikkola, Design Director, Research by Design, Electrolux Group
"An invaluable resource. This is a book that I will not only recommend, but I will also give it to my team for years to come to initiate them into building future cultures." -- Christopher Kent, Futurist and Foresight Lead, Idea Couture
"With this book you can learn how to be successful in actually delivering tangible outcomes that can be embraced by your teams and organization. Simply brilliant!" -- Euan McLeod, SVP, HBO Max

Scott Smith is co-founder and Managing Partner at Changeist, author of How to Future and a world-renowned futurist. He has advised organizations including UNICEF, ASOS and Comcast and written for WIRED, Quartz and The Atlantic. He is based in Barcelona, Spain. Susan Cox-Smith is co-founder and Partner at Changeist. She leads educational experiences for private and public sector clients and was named in Forbes magazine's '50 Leading Female Futurists 2022'. She is based in Barcelona, Spain.