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Emarketing Excellence (Emarketing Essentials) - Emarketing Essentials

3.86 ( 81 Ratings by Goodreads)
Emarketing Excellence (Emarketing Essentials)

Emarketing Excellence (Emarketing Essentials) - Emarketing Essentials

(Author) (Author)
3.86 (81 Ratings by Goodreads)
paperback
Published: 8 July, 2005
Standard worldwide delivery by Tue, July 14 - Fri, July 17
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Description

As with the rest of the "Emarketing Essentials" series, the key features of "Emarketing Excellence" are that it is: Applied - Based on the CIM E-Marketing Award but giving in-depth insights that can be applied by readers to their organisation; Practical - case studies from B2C, B2B, NfP, large and small organisations as practical - UK and European emphasis; Balanced - insights based on industry research, reports and some academic work where appropriate; Also a range of viewpoints - not just the author's view, but also other leading opinion formers; Dynamic - content is bang up-to-date and with web links for every chapter showing readers where they can go to stay up-to-date; Accessible - Relevant to all marketers whether specialising in e-marketing or marketing managers or marketing assistants looking to work smarter; Successful - The first ed has sold 3,700 copies. It provides guidance on how to write, edit and publish more effective content for the online readership. It is set out in a clearly structured style to ensure the points being made are easily accessible.
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More Details

Type Book
ISBN13 9780750663595
ISBN10 0750663596
Number Of Pages 360
Item Weight 797 g
Product Dimensions 188 x 30 x 242 mm
Publisher / Reseller Butterworth-Heinemann
Format paperback
Edition 2
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Author's Bio

A leading internet marketing consultant, trainer and author. Recognised by the CIM as one of 50 gurus who have shaped the future of marketing, Dave is an examiner on the CIM e-Marketing Award and course director for CIM e-marketing workshops since 1997. He is the managing director of Marketing Insights Limited and also lectures in e-business at the Universities of Cranfield, Leeds and Warwick.

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