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Digital Marketing: Strategy, Implementation and Practice

4.04 ( 27 Ratings by Goodreads)
Digital Marketing: Strategy, Implementation and Practice

Digital Marketing: Strategy, Implementation and Practice

(Author) (Author)
4.04 (27 Ratings by Goodreads)
paperback
Published: 12 July, 2012
Standard worldwide delivery by Fri, July 10 - Wed, July 15
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Description

Now in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.
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More Details

Type Book
ISBN13 9780273746102
ISBN10 0273746103
Number Of Pages 728
Item Weight 1418 g
Product Dimensions 210 x 28 x 272 mm
Publisher / Reseller Pearson
Format paperback
Edition 5
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Author's Bio

Dave Chaffey is a digital marketing consultant and publisher of marketing advice site SmartInsights.com. He is a visiting lecturer on marketing courses at Birmingham, Cranfield and Warwick universities and the Institute of Direct Marketing.

Fiona Ellis-Chadwick is a Senior Lecturer in Marketing at the Business School at The Open University Business School, Academic Consultant for the BBC, Marketing Consultant and academic author.

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