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Writing Skills for Public Relations :Style and Technique for Mainstream and Social Media - PR In Practice
Writing Skills for Public Relations :Style and Technique for Mainstream and Social Media - PR In Practice
paperback
Published:
3 October, 2012
Description
More Details
| Type | Book |
|---|---|
| ISBN13 | 9780749465438 |
| ISBN10 | 0749465433 |
| Number Of Pages | 280 |
| Item Weight | 441 g |
| Product Dimensions | 154 x 233 x 16 mm |
| Publisher / Reseller | Kogan Page Ltd |
| Format | paperback |
| Edition | 5th Revised edition |
Media Reviews
"John Foster's book is a 'how to' guide that gives solid grounding in the writing requirements of the PR business. It covers a lot of ground on a complex but rewarding subject." * Writing Magazine *
"Writing good English must be one of the most difficult jobs in the world... This book by John Foster gives invaluable advice, not only on the rules of English grammar, but on how to make the language come alive." * Professor Anne Gregory, Director, Centre for Public Relations Studies at Leeds Metropolitan University *
"This book addresses the pitfalls that wind up editors, clients and PR managers alike." * PRWeek *
"A brilliantly comprehensive teach-yourself guide to making sure people will want to read or hear your written words. Foster covers print, website, broadcast, blog, Twitter, Facebook and public speaking with a sharp expertise gained from a lifetime in PR and journalism and a love of good, unpretentious English." * Robin Corry, UK Features.co.uk and former Fleet Street editor *
"...can be read with pleasure from cover-to-cover or dipped into for a refresher on a particular topic [...] As someone who has spent his career on both sides of the divide, Foster speaks with true authority." * The Writer Magazine *
"...covers enormous ground. Besides writing effectively, Foster tackles new media, such as social networks and the Internet, even public speaking. He also gives helpful tips on how to make language come alive [...] to learn more about communicating well, read the book." * Robert Harland, Philippine Rotary *
Author's Bio
John Foster has a background in journalism and has held senior public relations posts with Pira International and the Institute of Practitioners in Advertising. He has written, edited and produced work ranging from house journals, books, posters and brochures to speeches and presentations. A Fellow of the Chartered Institute of Public Relations, he was awarded the Institute's Stephen Tallents Medal for his 'contribution and commitment to the effective use of the written word'.