When you buy a used copy YOU SAVE
Carbon Dioxide
1.28Kg of CO2
Water
160 litre(s) of Water
Tree
0.0096 Tree(s)
donate
1 book donated to global literacy projects

Brand Building on the Internet

5.00 ( 3 Ratings by Goodreads)
Brand Building on the Internet

Brand Building on the Internet

(Author) (Author)
5.00 (3 Ratings by Goodreads)
paperback
Published: 2 June, 2000
Standard worldwide delivery by Wed, August 5 - Mon, August 10
Order within 0
Promo Badge
Condition: USED
$10.79
RRP $26.64
You save $15.85 (59%)
Price includes shipping
Available 1 in stock
- +
Add to basket Wishlist This
FREE Returns within 30 days
More Details

Popular Books by Martin Lindstrom

View All Books by Martin Lindstrom
Buyology
Buyology
Martin Lindstrom
$6.48 $16.01
Used
Add to basket
Brandchild: Remarkable Insights into the Minds of Today's Global Kids and Their Relationships with Brands
Brandchild: Remarkable Insights into the Minds of Today's Global Kids and Their Relationships with Brands
Martin Lindstrom
$10.83 $33.38
Used
Add to basket
Small Data
Small Data
Martin Lindstrom
$9.28
Used
Add to basket
Buyology: How Everything We Believe About Why We Buy Is Wrong
Buyology: How Everything We Believe About Why We Buy Is Wrong
Martin Lindstrom
$8.20 $24.02
Used
Add to basket
Brand Sense: How to Build Powerful Brands Through Touch, Taste, Smell, Sight and Sound
Brand Sense: How to Build Powerful Brands Through Touch, Taste, Smell, Sight and Sound
Martin Lindstrom
$8.65 $26.64
Used
Add to basket
"Brand Sense: Build Powerful Brands Through Touch, Taste, Smell, Sight and Sound "
"Brand Sense: Build Powerful Brands Through Touch, Taste, Smell, Sight and Sound "
Martin Lindstrom
$11.07 $25.76
Used
Add to basket
BrandChild
BrandChild
Martin Lindstrom
$8.65 $38.71
Used
Add to basket
Sweden’s Pandemic Experiment
Sweden’s Pandemic Experiment
Martin Lindstrom
$68.80
New
Add to basket
Brand Building on the Internet
Brand Building on the Internet
Martin Lindstrom
$10.79 $26.64
Used
Add to basket
Clicks, Bricks and Brands: The Marriage of Retailer and E-tailer
Clicks, Bricks and Brands: The Marriage of Retailer and E-tailer
Martin Lindstrom
$10.52 $33.38
Used
Add to basket

Description

A corporate Web site on the Internet is no longer enough to survive in today's competitive on-line environment. This volume analyzes a range of international companies to demonstrate how the Internet demands a strategic way of thinking about marketing interactive brands to consumers. It also gives readers concrete tools to create a brand strategy on the Internet and answers questions such as: what role should the Internet have in a marketing plan?; what types of companies are best-suited to market our product on the Internet?; how can a systematic dialogue between the consumer and the brand be created?; how can strong traffic on a site be created?; and how is it possible to measure the real value of branding a site? There are reviews of over 70 international Web sites and 40 case studies on companies such as Pepsi, Lego, Yellow Pages, M&Ms, FedEX, Kodak, Volkswagen, and Visa.
See more

More Details

Type Book
ISBN13 9780749433130
ISBN10 0749433132
Number Of Pages 320
Item Weight 439 g
Product Dimensions 150 x 26 x 228 mm
Publisher / Reseller Kogan Page Ltd
Format paperback
Edition illustrated edition
See More +

GoodReads Reviews