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Management in English Language Teaching - Cambridge Language Education

3.88 ( 8 Ratings by Goodreads)
Management in English Language Teaching

Management in English Language Teaching - Cambridge Language Education

(Author) (Author) (Author) (Author)
3.88 (8 Ratings by Goodreads)
paperback
Published: 29 August, 1991
Standard worldwide delivery by Tue, June 16 - Fri, June 19
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Description

Teachers who are making the transition into management need to gain expertise in specialist areas such as personnel, marketing and finance. This book provides an introduction to these three areas, a section being devoted to each. 'People and organisations' covers staff selection and development, managing curriculum development and innovation, and organising resources and information. It emphasises the importance of communication. 'Marketing' begins by defining marketing and describing 'the marketing mix'. It goes on to offer detailed guidance for developing and implementing a marketing plan. 'Finance' deals with financial records and statements, cashflow management, management accounting and using financial information, all in terms which are accessible to non-specialists. There are clear explanations in each area supported by examples and case studies drawn from the author's own extensive experience. Each chapter contains a set of follow-up activities which reinforce and develop the content of the chapter by relating it to practical issues.
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More Details

Type Book
ISBN13 9780521377638
ISBN10 0521377633
Number Of Pages 356
Item Weight 556 g
Product Dimensions 151 x 228 x 18 mm
Publisher / Reseller Cambridge University Press
Format paperback
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Media Reviews

' … a thorough, practical, accessible guide to the full range of issues facing ELT managers. The well thought-out follow-up activities to each chapter are the cream of the book. On their own, they provide a training course in ELT management'. John Bird, ELT Management Newsletter

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GoodReads Reviews

Author's Bio

Ron White completed a degree in Anthropology at the University of Auckland, before starting a career in English Language Teaching, which has taken him to Fiji, Papua New Guinea and Japan, as well as the UK, where he has been based since 1971. He taught at the Centre for Applied Language Studies at the University of Reading, becoming Director, from which he took early retirement in 2000 to become a freelance trainer and consultant. He has taught on the International Diploma of Language Teaching Management (IDLTM) since its inception. He has been a governor of the Bell Educational Trust for the past ten years, and is chair of the Academic Board.

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