Crafting Strategy :Embodied Metaphors in Practice
Crafting Strategy :Embodied Metaphors in Practice
hardback
Published:
2 June, 2011
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Description
More Details
| Type | Book |
|---|---|
| ISBN13 | 9780521116558 |
| ISBN10 | 0521116554 |
| Number Of Pages | 260 |
| Item Weight | 530 g |
| Product Dimensions | 160 x 235 x 17 mm |
| Publisher / Reseller | Cambridge University Press |
| Format | hardback |
Media Reviews
Review of the hardback: 'This is truly an amazing book. Combining meticulous scholarship with a plethora of illustrations, it succeeds in articulating an approach to strategy development that relies equally on philosophy, psychology and sociology. Transiting such broad intellectual landscape is no small feat. These authors accomplish it in a way that will appeal to those who practice strategy as much as those who study it.' Steven W. Floyd, Frank S. Kaulback Professor of Commerce, University of Virginia
Review of the hardback: 'This is a persuasive manifesto for the role of 'embodied metaphors' in strategy work. The book reflects its topic. It is utterly serious in both its theoretical grounding and its practical advice. Rich in vignettes and illustrations, the book is also a pleasure to read.' Richard Whittington, Professor of Strategic Management, University of Oxford
Author's Bio
Loizos Heracleous is Professor of Strategy and Organization and Head of the Strategy Group at Warwick Business School. He is also an associate fellow of Green Templeton College and the Said Business School at Oxford University. Claus D. Jacobs is Swiss National Science Professor of Strategy at the Institute of Management, University of St Gallen, Switzerland. He is also a visiting fellow of Said Business School at Oxford University and a fellow of the Daimler Benz Foundation.