In a world full of job uncertainty and portfolio careers, there is one vital skill that all of us should develop - that of selling ourselves. Based on her experience as psychologist on the Labour Party's election campaign and a decade of training people in companies such as BA, BT and Marks and Spencer, Philippa Davies' text takes an insightful look into the very personal aspects of irresistibility. Advice is included on aspects such as the world of the constant sale, the psychology of influencing others, influencing skills in specific situations, packaging yourself, and seeing off the competition. The book is in a frank and accessible style and is full of practical advice, useful tips and humour.