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Internet Marketing: Strategy, Implementation and Practice

3.77 ( 66 Ratings by Goodreads)
Internet Marketing: Strategy, Implementation and Practice

Internet Marketing: Strategy, Implementation and Practice

(Author)
3.77 (66 Ratings by Goodreads)
paperback
Published: 6 July, 2006
Standard worldwide delivery by Fri, July 10 - Wed, July 15
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Description

Internet Marketing is a comprehensive guide to how organisations can use the Internet to support their marketing activities and covers all aspects of the subject, from environmental analysis to strategy development and implementation. Now in its third edition, Internet Marketing is an invaluable resource for all students studying e-marketing, e-commerce or Internet marketing at second, third or postgraduate level, as well as specialist courses involving Internet marketing. It should also prove particularly useful for practitioners wishing to update their e-marketing skills.
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More Details

Type Book
ISBN13 9780273694052
ISBN10 0273694057
Number Of Pages 584
Item Weight 1100 g
Product Dimensions 192 x 26 x 260 mm
Publisher / Reseller Financial Times/ Prentice Hall
Format paperback
Edition 3
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GoodReads Reviews

Author's Bio

Part I- Internet marketing fundamentalsCHAPTER 1 Introduction to Internet marketingCHAPTER 2 The Internet micro-environmentCHAPTER 3 The Internet macro-environmentPart II- Internet strategy developmentCHAPTER 4 Internet marketing strategyCHAPTER 5 The Internet marketing mixCHAPTER 6 Relationship marketing using the InternetPart III-Internet marketing: implementation and practiceCHAPTER 7 Delivering online service qualityCHAPTER 8 Interactive marketing communicationsCHAPTER 9 NEW NAME! Improving E-Marketing PerformanceCHAPTER 10 Business-to-Consumer Internet marketingCHAPTER 11 Business-to-Business Internet Marketing

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