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Exploring Public Relations
Exploring Public Relations
paperback
Published:
30 March, 2006
paperback
Published:
30 March, 2006
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Description
This definitive academic Public Relations text introduces PR and its role within the organisation. A comprehensive text, Exploring Public Relations not only covers traditional academic PR theory, but also explores contemporary ideas. Divided into four key areas, the book covers: 1) The Context of PR 2) The Concepts of PR 3) PR Specialisms 4) PR in the public and private sector This book is written for both undergraduate and postgraduate students working towards a Public Relations degree. It is also appropriate for those studying PR as part of a Marketing, Media or Communications degree.
More Details
| Type | Book |
|---|---|
| ISBN13 | 9780273688891 |
| ISBN10 | 0273688898 |
| Number Of Pages | 672 |
| Item Weight | 1237 g |
| Product Dimensions | 194 x 30 x 260 mm |
| Publisher / Reseller | Financial Times/ Prentice Hall |
| Format | paperback |
| Edition | 1 |
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