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Exploring Public Relations :Global Strategic Communication

4.00 ( 2 Ratings by Goodreads)
Exploring Public Relations

Exploring Public Relations :Global Strategic Communication

(Author) (Author)
4.00 (2 Ratings by Goodreads)
paperback
Published: 11 April, 2017
Standard worldwide delivery by Mon, June 29 - Thu, July 2
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Condition: USED
$23.85
RRP $63.11
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Description

This text is the definitive academic guide on public relations and one of the only texts on the market to take this particular approach to the field. It offers critical analysis of the subject, blended with theory and real-life application, making use of a number of pedagogical features including case studies, exercises and discussion questions for a unique approach to the subject.
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More Details

Type Book
ISBN13 9781292112183
ISBN10 1292112182
Number Of Pages 608
Item Weight 1143 g
Product Dimensions 200 x 265 x 20 mm
Publisher / Reseller Pearson Education Limited
Format paperback
Edition 4th edition
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Author's Bio

Ralph Tench is Professor of Communications Education at Leeds Beckett University Liz Yeomans is Principal Lecturer in Public Relations and Communications at Leeds Beckett University.

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