Rethinking Marketing :The Entrepreneurial Imperative

3.30 ( 10 Ratings by Goodreads)
Rethinking Marketing

Rethinking Marketing :The Entrepreneurial Imperative

(Author) (Author) (Author) (Author)
3.30 (10 Ratings by Goodreads)
paperback
Published: 14 February, 2008
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Rethinking Marketing: The Entrepreneurial Imperative
Rethinking Marketing: The Entrepreneurial Imperative
Minet Schindehutte
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Description

This book rethinks the basic building blocks of marketing with an entrepreneurial perspective.

Asks questions suing a “what if?” compass in which the emphasis is on asking the right questions, rather than finding the right answers. For entrepreneurs looking to make sense of the many new contributions that have redefined marketing.

 

NOTE: The print may appear lighter in some copies due to the print method used.

 

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Type Book
ISBN13 9780132393898
ISBN10 0132393891
Number Of Pages 384
Item Weight 520 g
Product Dimensions 154 x 230 x 20 mm
Publisher / Reseller Pearson Education (US)
Format paperback
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