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Rethinking Marketing: The Entrepreneurial Imperative

Rethinking Marketing: The Entrepreneurial Imperative

Rethinking Marketing: The Entrepreneurial Imperative

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Published: 31 December, 2007
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Description

This book rethinks the basic building blocks of marketing with an entrepreneurial perspective.

Asks questions suing a what if? compass in which the emphasis is on asking the right questions, rather than finding the right answers. For entrepreneurs looking to make sense of the many new contributions that have redefined marketing.

NOTE: The print may appear lighter in some copies due to the print method used.

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Type Book
ISBN13 9780132079495
ISBN10 0132079496
Number Of Pages 384
Item Weight 457 g
Product Dimensions 154 x 231 x 228 mm
Publisher / Reseller Pearson
Format paperback
Edition 1
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