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How to Become a Marketing Superstar: Essential Rules of Business Success
How to Become a Marketing Superstar: Essential Rules of Business Success
hardback
Published:
2 October, 2003
hardback
Published:
2 October, 2003
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Description
The idea of marketing is simple. The doing of marketing is hard. It is the marketer's job to generate revenue, to ring the cash register. Recent studies show that at least 90 per cent of ads are not read or are unintelligible. Money is squandered because of weak messages, cluttered images and poor creative strategy. In addition, selling is one of the least efficient and effective parts of the marketing mix - 95 per cent of all salespeople never ask for the order. If you want to find out how to get and keep customers and make that cash register ring, How to Become a Marketing Superstar is the book for you.
More Details
| Type | Book |
|---|---|
| ISBN13 | 9780091891657 |
| ISBN10 | 0091891655 |
| Number Of Pages | 192 |
| Item Weight | 280 g |
| Product Dimensions | 134 x 24 x 202 mm |
| Publisher / Reseller | Vermilion |
| Format | hardback |
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Author's Bio
Jeffrey J Fox is the bestselling author of How to Become CEO, and How to Be a Rainmaker and has been a hands-on marketing practitioner for 20 years. He is a Harvard MBA and founder of Fox and Co. Inc a premier marketing consulting company in Connecticut. Fox is the subject of Harvard case study that is rated one of the top 100 case studies, and it thought to be one of the most widely taught marketing case studies in the world.