Welcome to Barbie’s Future Town, where you can be anything!

When Barbie and her friends imagine what their future careers will be, Barbie dreams that all their wishes come true. But Barbie is doing every job!

Meet Mayor Barbie, Scientist Barbie, Teacher Barbie, Reporter Barbie, Ballerina Barbie … The list goes on! Join the Barbies as they work together to save the future in a wildly inspiring adventure.

Barbie’s dream shows her that she can do anything she puts her mind to – and so can YOU!

With Barbie’s rich fashion heritage, the brand continues its journey to inspire the limitless potential in every girl by breaking boundaries and embracing an ever-changing world. It does so with powerful, positive brand visuals and messages that challenge stereotypes, expand diversity and empower girls to be anything.