Hot Type is the epic story of the magnificent 19th-century machine that rendered Gutenberg’s movable type obsolete and opened the portal to the long century of mass media. The Linotype mechanized the 400-year-old process of setting type one laborious letter at a time, and thus ignited an explosion of newspaper, book, and magazine empires.

This is a tale populated with wondrous characters: tragic inventors, malign media moguls, hand-typesetters called the Swifts who turned their craft into a spectator sport, and authors and journalists who chronicled the turmoil of their time, their every word molded into metal type by what some viewed as a thinking machine. The Linotype helped to transform Mark Twain into the premier literary celebrity of his time, but it also cost him his fortune – as well as his sense of humor and optimism.

The era of the Linotype was a bridge between Twain’s Gilded Age with its tycoons of steam, steel, and wire and today’s Gilded Age with its barons of bits and AI. Its history provides an opportunity to reflect on how technology changes culture just as new technologies – the internet and artificial intelligence –manufacture their endless streams of words today.

Jeff Jarvis has the knack of choosing the right moment and the right subject, and nowhere is this more evident than in this captivating book. He argues persuasively that the steam press, telegraph and photography were only partly responsible for the great nineteenth-century transformations in communication technology: without the means to speed the process of composition of text there could be no mass media. Linotype was the solution, but only after many alarums and excursions, beautifully
expounded in this superb book.

* Andrew Pettegree, Wardlaw Professor of History, University of St. Andrews, UK *
Hot Type offers a vivid portrait of the quest to speed up typesetting in an age of mechanical invention, and what the Linotype’s introduction meant for the publishing industry. From Mark Twain’s toddler daughter to members of the International Typographical Union, this book tells a story about people and their relationships with machines that shows why narratives of mass media’s emergence must account for the Linotype. * Sarah Bull, Associate Professor of English, Toronto Metropolitan University, Canada *

Jeff Jarvis tells a complex story in a lively journalistic fashion. From the nuts and bolts of the machines to the personalities and motivations of key figures, this engaging story conveys details drawn from a wide
range of sources. Hot Type makes a valuable contribution to the literature of the history of printing and mass media in America.

* Katherine M. Ruffin, Director of the Book Studies Program and Senior Lecturer in Art, Wellesley College, USA *

Jeff Jarvis holds the Leonard Tow Chair in Journalism Innovation and directs the Tow-Knight Center for Entrepreneurial Journalism at the City University of New York's Craig Newmark Graduate School of Journalism. He was the creator and founding managing editor of Entertainment Weekly, TV critic for TV Guide and People, Sunday editor of the New York Daily News, a media columnist for The Guardian, and president and creative director of Advance.net. He blogs at Buzzmachine.com, cohosts the podcast This Week in Google and AI Inside, and is the author of six books, including The Gutenberg Parenthesis (B2023) and Magazine (2023), both published by Bloomsbury.