The e-commerce market has grown rapidly within the ASEAN region in recent years. This trend is expected to continue in the future given the region’s large population base, rising middle-class and improvements in connectivity. This edited volume examines the current state of e-commerce in ASEAN countries. It highlights some of the key domestic and cross-border challenges faced by ASEAN member states in developing e-commerce. These challenges include the regulatory and legal environment in which e-commerce firms operate across ASEAN, and the supporting infrastructure in ASEAN member states.

“A comprehensive snapshot of the latest emerging regulatory, policy and consumer issues. It’s essential reading for anyone working in this field. E-commerce is fundamentally altering the way in which businesses are being conducted, both within and between ASEAN countries. […] The editors are to be congratulated for assembling a range of insightful perspectives from across ASEAN. These are issues that will affect the region for many years to come. The lessons here are timely and timeless.” — Michael Schaper Ph.D., Deputy Chairman, Australian Competition and Consumer Commission (2008–18)

Cassey Lee is Senior Fellow at the ISEAS – Yusof Ishak Institute.

Eileen Lee is a staff member of the Policy and Markets Division at the Competition and Consumer Commission of Singapore (CCCS).