At the beginning of the twentieth century, when Alfons Mucha went to the United States for four years as a lecturer, the world-famous poster designer, Art-Nouveau book illustrator, designer, photographer and painter was greeted with enthusiasm. Mucha is regarded as one of the most important representatives of Jugendstil; he knew how to move between the various genres more skilfully than virtually any other artist of his day.

After training as a stage decorator in Vienna, Mucha travelled via Munich to Paris. There he created a stir in the 1890s with his stylistically refined and elegantly executed posters. These designs were not only his artistic breakthrough; they also revolutionised the aesthetic of what was still a new medium. Mucha’s later works also demonstrated the inimitable “Mucha style,” which celebrated floral elements, lines and beauty and which is lavishly illustrated in this book.

Wilfried Rogasch is a historian, author, and curator.