Advances in Advertising Research (Vol. IV) :The Changing Roles of Advertising - European Advertising Academy
Advances in Advertising Research (Vol. IV) :The Changing Roles of Advertising - European Advertising Academy
hardback
Published:
12 June, 2013
hardback
Published:
12 June, 2013
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Description
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme “The changing roles of advertising”. The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network.
More Details
| Type | Book |
|---|---|
| ISBN13 | 9783658023645 |
| ISBN10 | 3658023643 |
| Number Of Pages | 407 |
| Item Weight | 1000 g |
| Publisher / Reseller | Springer Fachmedien Wiesbaden |
| Format | hardback |
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Author's Bio
Sara Rosengren and Micael Dahlén work at the Stockholm School of Economics.
Shintaro Okazaki is Associate Professor of Marketing at the College of Economics and Business Administration, Universidad Autónoma de Madrid, Spain.