Customer Relationship Management in der Praxis :Erfolgreiche Wege zu kundenzentrierten Lösungen - Business Engineering

Customer Relationship Management in der Praxis

Customer Relationship Management in der Praxis :Erfolgreiche Wege zu kundenzentrierten Lösungen - Business Engineering

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paperback | German
Published: 16 October, 2012
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Description

Customer Relationship Management fasst sämtliche Aktivitäten zusammen, deren Ziel eine verbesserte Kundenorientierung ist. An Praxisbeispielen führender Unternehmen wie Credit Suisse, SAP und Neue Zürcher Zeitung stellen die St. Galler Experten innovative Lösungen vor wie Contact Center, Internet-Communities, Customer Profiling and Multi-Channel-Management. Das theoretische Fundament dazu liefert das St. Galler "Geschäftsmodell im Informationszeitalter". Prozessportale bilden dabei die Kundenschnittstelle der Zukunft.
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More Details

Type Book
ISBN13 9783642635496
ISBN10 3642635490
Number Of Pages 236
Item Weight 1000 g
Publisher / Reseller Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Format paperback
Edition Softcover reprint of the original 1st ed. 2000
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