Optimal Bundling :Marketing Strategies for Improving Economic Performance
Optimal Bundling :Marketing Strategies for Improving Economic Performance
hardback
Published:
21 January, 1999
hardback
Published:
21 January, 1999
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Description
Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept. He will find a thorough explanation of the value that bundling has for improving a company`s profit and sales.
More Details
| Type | Book |
|---|---|
| ISBN13 | 9783540652472 |
| ISBN10 | 3540652477 |
| Number Of Pages | 299 |
| Item Weight | 1000 g |
| Publisher / Reseller | Springer-Verlag Berlin and Heidelberg GmbH & Co. KG |
| Format | hardback |
| Edition | 1999 ed. |
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