What do vehicle manufacturers like Rosenbauer, logistics companies like DB Schenker, a compressor manufacturer such as Bauer, an elevator manufacturer such as ThyssenKrupp, and a hygiene goods manufacturer like Hagleitner all have in common? They all use the potential of digitization to offer smarter and faster services to customers and to actively shape the digital transformation of their business models. This book provides valuable insights with concise and established guidelines for the successful digital transformation of business models. Professionals in management, strategic planning, business development, as well as researchers and students from the fields of innovation/technology management, strategic management, and entrepreneurship would particularly benefit from this book.

“The richness of the literature resources in this book provided by all authors is hugely beneficial to the audience to gain a theoretical foundation. … Digitalisation practitioners such as management and innovation consultants and organisations would find it useful to navigate through the business models and frameworks … . digital transformation is often bundled with innovation for many good reasons. We highly recommend readers continuously explore ways of innovation … to identify and truly drive ideas through to implementation.” (Flora Chen, Richard Head, Brendan Strijdom and Philippa Stone, Johnson Matthey Technology Review, Vol. 66 (2), 2022)

Daniel R. A. Schallmo is Professor of digital transformation and entrepreneurship at the Neu-Ulm University of Applied Sciences (Germany), and the Director of the university’s Institute for Entrepreneurship, and member of the Institute for Digital Transformation. 

Joseph Tidd is Emeritus Professor (SPRU – Science Policy Research Unit) at the University of Sussex (UK).