The Entrepreneur Within is an innovator’s playbook to help ideas gain traction, scale quickly and keep an entrepreneurial mindset alive within any organisation. Large companies often lose the creative spark that brought them success and get weighed down by the complex systems built up within them. Start-up companies often get bloated with too many disparate ideas and get blocked by a lack of basic systems and infrastructure. The proprietary FORGE® Methodology shows how businesses of all stages and sizes can develop creative and viable innovation that makes a difference.

‘Inspiring and deeply practical… how to bust through bureaucracy and innovate at scale.’ Andy Logan, VP, AB INBEV ‘Essential and engaging … decades of learning in a single, powerful book.’ Daniel Priestley, author of Key person of Influence ‘Essential reading for any business serious about growth.’ Gordon Bateman, CEO of CRSI & Investor Ladder ‘In a world where large companies struggle to foster homegrown innovation, and start-ups falter in scaling their success, Mark’s book provides a thoughtful, practical framework to bridge this gap.’ Paolo Provinciali, VP – Marketing Growth, Performance and Operations at LinkedIn ‘Through years of experience and talking to dozens of key leaders, Mark has developed the ultimate toolkit for innovation.’ Laura Harnett, Founder of Seep

Mark Roberts has experience leading innovation from very diverse perspectives while being able to identify a common thread. He is an entrepreneur (Founder of Beer Hawk, exited to AB InBev), an intrapreneur (CEO of Perfect Draft), Chair for Leeds City Region Local Enterprise Partnership (LEP), an Angel Investor and Board Adviser (NED). He mixes coaching the leadership teams of established businesses, with founding new ventures through his Red Line Foundry business. The FORGE® Methodology is the culmination of twenty-five years of building businesses and has helped create hundreds of millions of dollars of value.